In our journey as entrepreneurs, we propose this group of tips that we hope can help to start a successful business from the perspective of the work team and go out to sell and understand what is happening in the environment.
With your idea, join a work team:
Having an idea that may have commercial potential is the first step, without this you certainly cannot start an undertaking; however, it is not the only thing. To achieve the goal of success, it is essential to gather people who meet a profile that you have devised. Many ventures are born because a group of friends decide to join efforts in a “collective idea” and although each of the roles to be played are well defined, many times the profiles, idiosyncrasies and professional skills are not ideal for the type of work they have to perform. If you as an entrepreneur do not foresee this, you are entering failure before you start.
Establish your own workspace and define clear rules:
Most of the successful ventures started in the basements or garages of their parents’ houses (what a better example than Steve Jobs). Having a space where you can separate your personal activity from your work allows you to concentrate better and lock yourself in your ideas and you can create the body of your company. Here you must create clear rules to harmonize the different ways of working of the people involved in the project, in such a way that in small spaces there is a harmonious coexistence.
Open yourself to knowledge and read tirelessly:
The entrepreneur’s business idea often comes from activities associated with his professional training. In addition to the technical nature in which the business initiative develops, the entrepreneur must know all the areas of knowledge that play an important role in his company. Basically you must know finances, human resources, marketing, social networks, among others. Most likely, the entrepreneur does not have training in these things, so he must open up to a range of information and have the ability to capture it and adapt it to his needs.
It is important to highlight that in this learning process, the entrepreneur must define what his differentiating factor is, that is, what makes him different from the competition. In this way, in his business and sales meetings, he can raise them and this always has an excellent response from the potential client or business partner.
Listen to the market and Shield your Business Model:
The entrepreneur has a business initiative but does not know for sure what the reality of the market is, more than its perception. The vast majority of entrepreneurs do not have the financial means to resort to experts and carry out a thorough market study, sometimes being a blind approach. For this, it is important to evaluate the reaction of your potential customers and see what you need to fully cover their needs. Once this is defined, look for serious people or organizations that comply with this aspect and use them as suppliers, it will be a win-win relationship.
Every business meeting is an opportunity to learn:
Beyond the endless seminars, talks and courses that the entrepreneur can take, the fact of meeting with a client, supplier or business partner is a valuable opportunity to learn. You must have all your senses focused on the client’s reactions and pay close attention to the things the client says. Most people unknowingly give a lot of data about how their organization works or their expertise in the area to argue their point. This must be captured by the entrepreneur, adapted and incorporated into his speech for his next meeting.
Sell your company as something important:
Do not give the company an attitude of humility, you have to think that you are great and that you are on a par with any large company in the sector. To do this, you must have a presence in the media through press releases and social networks, talking about what you innovate and how you differ. Believe yourself great! and publish it, that clients know you and see you great. Nobody wants to hire someone small, they always look for the best!
Not all social networks are suitable for all types of companies:
This point is extremely important, because the first thing an entrepreneur does is open their accounts on Facebook, Google +, Linkedin and Twitter. Depending on the type of business that is being dealt with, a social network may be more effective than others. For example: Slideshare, more than Facebook, can be very effective if your business is at the coaching level and you want potential clients to see your potential as a consultant. Open yourself to evaluate the different social networks and what is the true potential that they can bring to your company.
Own content is more attractive than RT:
The public always reacts better when the content they read was created by you (survey, opinion on the subject, photography, etc.) than when it is a comment shared on a social network. Develop content and you will position yourself better in search engines.
The entrepreneur must make quick decisions:
The response time of the company should be hours. Modifying the action plan must be efficient and this leads to refining the strategy. Do sports, swim, walk; being distracted leads to clearing up and making better decisions.
This point is one of the most important and holistic of the subject of entrepreneurship. It implies that you balance 24 hours a day between work, health and personal life, that way you are in a better mood and this helps you make better decisions. Surround yourself with positive people. Believe in yourself and focus on clear goals. If you have many ideas and no progress is made, it is out of fear and sometimes we create excuses, which are generally reinforced by negative comments that hold us back. You have to overcome your fears and have no excuses. When we overcome them we begin to advance on the path to success.
Always have a clear north:
The whole problem of entrepreneurship is seed capital. There is an infinite number of bibliography that tells you about the ways to obtain financing, there is even crowd-funding . Many entrepreneurs, due to family or personal obligations, cannot quit their job. This fact does not imply that you cannot undertake, you can do both things at the same time, while the first projects come out; however, you have to have the north well marked. Daily life is the number one enemy of the entrepreneur.
In my personal experience, the undertakings that have not been successful are due to the fact that people have not been clear about their objective and have allowed themselves to be absorbed by the daily routine. Being an entrepreneur implies difficult first years while assimilating and internalizing everything that is not learned from books, but with a clear north, success always comes.